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You Invested or Raised Early Capital. Now it's a Race to Prove it.
You have expectations, and limited cash and time to turn a promise into meaningful traction.
At this stage, you can't hire a VP of Sales. You probably don't need a team of SDR's. You don't need a sophisticated CRM, an elaborate playbook, or layers of sales infrastructure.
The founders are directly involved in selling. But founder-led selling can't mean random activity and many founders don't have sales backgrounds.
Your earliest sales conversations are much more than building a pipeline.
You are learning how your company should sell into your new market. This is a critical, but time sensitive learning exercise to inform the future.
But it's not easy. There are a lot of things you could do. Run ads. Hire an agency. Attend conferences. Build outbound campaigns. Buy technology. Hire a salesperson. Spend on marketing.
Each might eventually be the answer, but right now, the most important question is which activities are actually producing evidence that your GTM can work.
PropelSMB Launch™ is a monthly retainer-based consulting engagement giving founding teams an experienced resource for Sales Focus and GTM Strategy without adding unnecessary complexity.
Fee Structure:
Initial Engagement Fee + Month to Month Retainer
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