PropelSMB FOCUS™

Entrepreneurial Grit Got You Here. It Won't Look the Same Getting You There.

 

Getting from an idea to your first few million in revenue takes experimentation, iteration, flexibility and more than a little brute force. Founding teams wear multiple hats, solve problems on the fly, and constantly shift limited resources toward whatever drives results.

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That's what it took to get here.

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But eventually, the sales function has to mature. What worked to find the first customers and generate the first few million in revenue needs to become a repeatable, manageable, and predictable sales system, one the business can count on as it deploys capital, builds a team and plans its next stage of growth.

And that's where things get complicated.

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Processes have accumulated. Markets have shifted and messaging tracks have blended. People have been added. Tools have been purchased. Different approaches have worked at different times. The founder may still be deeply involved in important deals while simultaneously trying to hand sales responsibility to someone else.

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Everyone is busy.

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But it's increasingly difficult to know which activities actually matter most.

And when it's time to bring in sales leadership, this critical hire is hard and often:

Hire a seasoned sales leader. They bring a strong resume, industry experience and a handful of relationships, but may be accustomed to operating inside mature organizations with established teams, systems and resources that don't yet exist here.

Give an emerging leader the opportunity to grow into the role. They may understand the company and thrive in its environment, but haven't yet built the systems, teams and management disciplines required for this stage.

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Neither path inherently solves the underlying challenge.

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In order to scale your sales, you need to first reset and organize the chaos.



PropelSMB FOCUS™ is a high-impact 90-day intensive that will help you create FOCUS and establish a roadmap toward a Scaleable and Predictable Sales System.